{"product_id":"estatefreshaustincom-1179","title":"MCM Sterling Danecraft  Necklace","description":"MCM Sterling Danecraft Necklace 16\" long 43.5 grams. Great design with no damage\u0026lt;br\u0026gt;or issues.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;In the early 1900s, as Italy was continuing to become the world leader in\u0026lt;br\u0026gt;fashion, the Primavera family worked as jewelry artisans in the beautiful area\u0026lt;br\u0026gt;of Pescara, Italy. In 1918, the family founded Primavera Designs and by 1921 it\u0026lt;br\u0026gt;had become the largest jewelry company in the Abruzzo region.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;It was there that the family became well known throughout the region for their\u0026lt;br\u0026gt;ability to design and make jewelry for royalty and wealthy families. Often one\u0026lt;br\u0026gt;of the Primavera jewelry artisans would go directly into the home of a patron to\u0026lt;br\u0026gt;design and reproduce a cherished object of art into jewelry.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;This continued in Italy until 1934, when Mr. Victor Primavera, Sr. immigrated to\u0026lt;br\u0026gt;the United States and incorporated his company in Rhode Island; the jewelry\u0026lt;br\u0026gt;capital of the United States. Primavera Designs now had a United States\u0026lt;br\u0026gt;division, known as Danecraft, with a small factory and Mr. Victor Primavera, Sr.\u0026lt;br\u0026gt;heading up the design and model making teams.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;His forte in designing product was always timeliness. He often said that it was\u0026lt;br\u0026gt;easy to design a piece to be shown in a museum, but it took research and talent\u0026lt;br\u0026gt;to design product that would be worn by a woman with fashion sense.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Although the candlelight has been replaced by fluorescent light and some of the\u0026lt;br\u0026gt;painstaking handwork has been supplemented by modern machinery, the rich and\u0026lt;br\u0026gt;beautiful handcrafted look of distinction continues.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Since 1934, Danecraft has been privately owned and operated by the Primavera\u0026lt;br\u0026gt;family.","brand":"sale - www.estatefreshaustin.com Estate Fresh Austin","offers":[{"title":"Default Title","offer_id":46759810367704,"sku":"8890041808_F09B","price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6284\/7960\/files\/mcm-sterling-danecraft-necklaceestate-fresh-austin-421658.png?v=1757962461","url":"https:\/\/estatefreshaustin.com\/id\/products\/estatefreshaustincom-1179","provider":"Estate Fresh Austin","version":"1.0","type":"link"}