Description
Art Deco Sterling Danecraft floral bracelet. Weight and measurements in pics. No issues.
In the early 1900s, as Italy was continuing to become the world leader in<br>fashion, the Primavera family worked as jewelry artisans in the beautiful area<br>of Pescara, Italy. In 1918, the family founded Primavera Designs and by 1921 it<br>had become the largest jewelry company in the Abruzzo region. It was there that the family became well known throughout the region for their<br>ability to design and make jewelry for royalty and wealthy families. Often one<br>of the Primavera jewelry artisans would go directly into the home of a patron to<br>design and reproduce a cherished object of art into jewelry. This continued in Italy until 1934, when Mr. Victor Primavera, Sr. immigrated to<br>the United States and incorporated his company in Rhode Island; the jewelry<br>capital of the United States. Primavera Designs now had a United States<br>division, known as Danecraft, with a small factory and Mr. Victor Primavera, Sr.<br>heading up the design and model making teams. His forte in designing product was always timeliness. He often said that it was<br>easy to design a piece to be shown in a museum, but it took research and talent<br>to design product that would be worn by a woman with fashion sense. Although the candlelight has been replaced by fluorescent light and some of the painstaking handwork has been supplemented by modern machinery, the rich and<br>beautiful handcrafted look of distinction continues.<br><br>Since 1934, Danecraft has been privately owned and operated by the Primavera<br>family.
