Description
6 5/8" James Avery beaded cuff bracelet in sterling
Avery founded his company in 1954, initially crafting jewelry in a two-car<br>garage in Kerrville, Texas, with just $250 and a desire to create lasting value<br>for others. Mr. Avery believed that meaning is what makes life more beautiful<br>and this concept continues to drive how we design jewelry to this day. In 2007,<br>53 years after he first founded the company, James Avery officially stepped down<br>as CEO and passed the reins on to his sons, Chris and Paul.Mr. Avery’s mission<br>was simple: to create jewelry with meaning—both for himself and others. With a<br>focus on creating straightforward designs and a core belief of integrity in all<br>things, his jewelry became more than precious metals and gemstones. Guests came<br>to him with their stories—their special moments—so he could craft them into<br>pieces they would wear with pride for a lifetime. From writing letters to<br>greeting Customers, Mr. Avery prioritized developing lasting relationships with<br>each person who connected with his designs.
